Western Global
Meet the Readymakers
What we did
The Challenge
Fuel storage doesn’t matter. Until it does. Western Global tasked us with turning a traditionally low-interest (and sometimes stressful) purchase into a positive and dynamic experience. After repositioning Western Global from a product-focused company to a solutions-based business, our next step was to conquer North America!
The Leap
The Readymakers are born. Western Global customers don’t just want the best products – they need a supply chain and distribution capability to match. So we switched the emphasis from product to solution, highlighting the preparedness and readiness of the company. Overnight, the brand became the ultimate enabler.
The Work
A response-ready new look and feel. With an easy-to-navigate, informative new website, targeted eCRM campaign and an authoritative global brand video, Western Global’s communications now address their four key audiences with confidence, raising their profile as category captain across North America.
Re-introducing the solutions provider. A dynamic brand film showcases the key benefits of Western Global’s products and the industries they operate in.
Launching the Extreme Test Series. A new video series demonstrating the TransCube’s unique, indestructible features. From dropping a full 250-gallon tank to pitting it against England’s strongest man.
A brand-new website, built for a global player. A hub for how-to guides, case studies and thought leadership content and the gateway to a new eCommerce site. With updated creative, implemented superior UX / UI, optimised content and introduced a comprehensive SEO and PPC programme, growing global brand recognition.
The results
When starting the process to look for an agency to support our requirements for a new website, we realised we needed way more than an updated site, we needed a new brand, a fresh perspective and ultimately an on-going partner. saintnicks ticked all of those boxes for us and we are very happy to still be working with them today.
Kirsty McNeill
Global Head of Marketing, Western Global
Akkodis
Make incredible happen
d&b audiotechnik
The product-free product launch