Western Global
Built to fuel growth
What we did
The Challenge
Western Global wanted a completely new website – one that reflected their strengthened global positioning and would support their expansion into the North American market.
From a user perspective, the existing site was falling short, with slow load times and limited performance. We needed to fully optimise the new B2B website for SEO and CRO, while future-proofing it for upcoming e-commerce capabilities.
Our brief was clear: to create a digital platform that showcased Western Global’s leadership and innovation on a global scale, seamlessly aligning with the business’s wider transformation strategy and long-term ambitions.
The Leap
We reimagined Western Global’s digital experience and website development through the lens of their new brand proposition, ‘Readymakers’. This meant going beyond a conventional product catalogue to create a platform shaped by purposeful UX design, strategic user journey mapping, and a clear, content-led approach – all focused on positioning the business as a trusted partner rather than simply a product provider.
The Work
Our approach ensured every stage of the website development and UX design process was aligned with the brand’s proposition and commercial goals:
- Discover & Plan – We partnered with global stakeholders to define audience segment needs, map user journeys, and build a content strategy focused on SEO and generating sales leads.
- Content & Design – We created a compelling ‘Readymakers’ narrative, delivered through responsive web design, interactive product tools, and engagement-focused layouts.
- Build & Launch – We delivered a multilingual WordPress site with NetSuite and eCRM integration for seamless ERP connectivity and automated nurture journeys. This included a secure membership portal for partners and customers, plus heatmapping analytics for ongoing optimisation.
The results
The new website has transformed the brand experience globally. Its multilingual capability supports international growth, while performance metrics show an increase in qualified visitors – with 140K active visitors annually. Today, it’s a high-performing lead generation website and a vital new brand touchpoint for Western Global’s sales and marketing teams.
+0%
website traffic YoY ('23-'24)
-0%
sitewide bounce rate YoY ('23-'24)
+25%
goal conversion YoY
RWK Goodman
Succeeding together
d&b Soundscape
Experience is everything