d&b Brand
Rewriting the rules
What we did
The Challenge
Creativity fuels growth.
A pioneer in pro-audio, global German manufacturer d&b audiotechnik is synonymous with market-leading first-class loudspeakers, control software and sound systems.
In such a fiercely competitive market, we needed to defend and maintain the brand’s leading position while expanding into new markets.
Our challenge was to leverage the brand’s unrivalled reputation. We needed to show the uninformed exactly why d&b audiotechnik is top of their game, whilst at the same time restating their dominance to the converted.
The stage was set for a multi-layered brand campaign strategy.
The Leap
Break free from convention.
Venue leaders are experience ‘creators’ in their own right. Staging ever more elaborate events with creatively demanding artists and performers, facing technically challenging environments.
d&b audiotechnick is no different.
From product innovation, to the way they approach controlling sound and fuelling creativity, d&b as a brand has always turned up the volume and taken on the status quo. From day dot, they’ve made it their business to think outside of the box and go beyond the boundaries of what was previously possible.
In the eyes of d&b, rules are made to be broken.
It was precisely this restless spirit that super-charged our creative brand campaign strategy.
The Work
Rewrite the rules.
This single-minded campaign idea provided a creatively rich invitation to deliver real attitude.
Sound is an intangible visual medium, but we needed to capture the control, scale, atmosphere and experience that d&b sound systems deliver. In other words, we needed to show sound, like never before.
Visually we wanted to get amongst the artists, the audiences and the venues, to be up close and critical to the experience. Vivid stage lighting and atmospheric venues framed our artists and performers. Disruptively severed headline typography established a palette that matched d&b’s attitude.
Liberating the creative control of sound into the hands of audio designers for some of the world’s highest grossing live performance shows, allowed us to talk directly to them through our campaign.
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