d&b audiotechnik
The product-free product launch
What we did
The Challenge
Announce A-Series to the world. A-Series is a completely new loudspeaker concept. One that sits comfortably in a gap once filled with compromises on weight, space and budget, to the detriment of sound quality. We needed to tell the world about it. Then make them want it.
The Leap
Show what the box can do. On the surface, the A-Series looks like just another black box, in an ocean of black boxes. So let’s not show the black box. Let’s show what the black box can do.
The Work
A flexible system for a flexible product.
A-Series does something none of the other black boxes can: it flexes and adapts to a broad range of applications that simply couldn’t be served before. So we brought to life the breadth of the art A-Series enables, to give us a rich and adaptable visual language. Distinctive, direct and ownable, the creative moves to a different beat in a noisy landscape.
Re-shaping sound. Inspired by the technical renders of the loudspeaker, the product’s shape gave us a natural container, to create a different perspective on sound.
An adaptable graphic system flexes across print and digital.
The results
The saintnicks team did a really powerful job of helping us stand up and stand out in our market. The launch has been really successful and the team are brilliant to work with
Jocelyne Bückner
Head of Brand and Product Marketing, d&b audiotechnik
Western Global
Meet the Readymakers
HiPP Organic
Building a little big world