Using the #WorldWithoutNature hashtag, the campaign is designed to highlight the dramatic loss of biodiversity globally and the social and economic risks it poses. According to WWF’s Living Planet Report, average populations of mammals, birds, fish, amphibians and reptiles have dropped by an alarming 68% since 1970.

Marco Lambertini, Director General of WWF International, said: “All around us, the beauty and nature that we’ve long taken for granted are quickly disappearing before our eyes. We know that human activity has already resulted in wildlife populations plummeting by an average of 68% in less than a lifetime. Governments, businesses and consumers across the world must take bold action to reverse our impact on nature. That’s why we’re joining forces with some of the world’s best-loved brands, by asking them to remove nature from their logos, in a bid to highlight how desolate a world without nature could be.”

Our CEO Fraser Bradshaw said today: “The saintnicks logo has always been the flying fish, a self-propelling creature surviving and thriving through constant changing times. Those who know the identity, clients, staff, and culture of saintnicks, will understand why this is so important to us and to the world right here, right now, today. To imagine a world without our natural biodiversity is devastating. And time is not on anyone’s side. We are currently pending B-Corp status, committed to acting as a force for good within our communities and beyond. We hope our collaboration with WWF draws attention to the dramatic decrease in animal populations and highlights the steps we all must take to protect what makes our planet so wonderful.”

#WorldWithoutNature comes as governments from around the world gear up to negotiate the details of a new global agreement for nature. This is to be agreed at the COP15 global biodiversity summit due to be held in Kunming, China, later this year. WWF is calling on global leaders to use this opportunity to deliver an ambitious global plan to tackle biodiversity loss and set nature on the path to recovery.

On COP15, Marco Lambertini, Director General of WWF International, added: “Ahead of crucial negotiations taking place at COP15, which will set global goals on biodiversity for years to come, we’re calling on governments to agree an ambitious nature positive goal and a concrete set of targets to reverse nature loss and wildlife decline by the end of the decade.  It is time for a strong commitment followed by urgent action.”

WWF’s #WorldWithoutNature activation was originally the brainchild of One Minute Briefs, having been first created on World Wildlife Day in 2020.

To learn more about saintnick’s status as a B-Corp, click here.

About World Wildlife Day
World Wildlife Day is marked on 3rd March to celebrate and raise awareness of the world’s wild animals and plants. This year it will be celebrated under the theme “Recovering key species for ecosystem restoration”. The day will aim to draw attention to the conservation status of some of the most critically endangered species of wild fauna and flora, and to drive discussions towards imagining and implementing solutions to conserve them.

About WWF
WWF is an independent conservation organization, with over 30 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit www.panda.org/news for the latest news and media resources and follow us on Twitter @WWF_media.