saintnicks has been appointed as lead agency for international coffee brand SOHO Coffee Co.

The appointment covers development of a new visual identity with roll-out across brand touch points, covering in-store comms, packaging, retail products and digital, as well as support of the brand’s 2018 marketing strategy.

coffee table

SOHO Coffee Co. opened their first store in Cheltenham back in 1999, and now have 39 stores across the UK, Ireland, Portugal, Spain and Qatar.

After rapidly expanding into London last year following the successful acquisition of the old Apostrophe brand, SOHO Coffee Co. now has nine sites in central London and is looking to reinforce its position within the market for good.

For them, it’s all about simple food created by hand – naturally.

‘2018 is an important year for us. After expanding into London we’re now looking to cement our position on the high street. The capital is an altogether different market, and saintnicks will be pivotal in helping us to strengthen our brand and define our offer here.’

Penny Manuel, Managing Director 

SOHO Coffee Co. is the latest in a line of successful food and leisure appointments for saintnicks, who provide strategic and creative consultancy to brands across the UK and Europe.

‘We’re delighted to be working with SOHO Coffee Co. again. It’s a great brand with strong values. We’re looking forward to evolving the brand and supporting the business in achieving commercial growth in an increasingly competitive market.’

Fraser Bradshaw, CEO of saintnicks

 

If you’d like to develop a new proposition in the UK F&B market, contact Lottie on 0117 927 0100 or email: lottie.pratt@saintnicks.uk.com