HiPP is dedicated to creating 100% organic baby food. With a complete range of organic formula milk, their food products span a range of pouches, jars, fruit pots, cereals and drinks.

The appointment of saintnicks covers UK marketing across press, TV, digital, experiential and CRM.


John Allaway, HiPP UK General Manager, commented:

saintnicks really impressed us with their knowledge of the category, their planning capabilities and their integrated offering.

With a detailed research and testing programme in place for new TV, experiential marketing formats and content for online marketing, the team at saintnicks are developing new brand and product marketing campaigns for Q1 2018, with a full roll-out of marcoms scheduled throughout the year.

Health, nutrition and sustainable organic farming have been at the heart of HiPP’s business since they made their family farm fully organic 65 years ago.


The business dates all the way back to 1899, when Joseph Hipp’s wife – a baker from southern Germany – decided to use her culinary skills to create a natural, rusk-based cereal to fill the gap between breast milk and ‘real food’.

Their twins thrived on her nutritious creations – as did their next five children, and the generations that followed. In 1956, Joseph’s son Georg converted the family farm to become fully organic farming – HiPP products have lived by this ethos ever since.

HiPP is still run by the family today, and sustainable farming remains at the core of the business. HiPP products are sold in 57 countries worldwide; with a network of more than 8,000 carefully selected farmers, it is the world’s largest processor of organic raw materials.

Fraser Bradshaw, CEO of saintnicks, confirmed: ‘We are very proud to be working with the HiPP marketing team. It’s a brand with real heritage and great integrity, and we are looking forward to showcasing their products as the natural choice for mums’.

With new retail and consumer comms in development, watch this space – we’ll keep you posted on how the HiPP brand is growing and resonating with mums everywhere.

For more information on how to market to mums, please contact Gemma Jeffrey at saintnicks on 0117 927 0100 or via email at malek.amro@saintnicks.uk.com