Akkodis needed to acknowledge the origins of its two merging brands to create a powerful new breed of smart tech business amongst a sea of sameness. Building a new ID from the ground up to launch globally needed to satisfy all territories and inform all brand touchpoints.
A new identity for a new era. With our vision set firmly on the future, the brand idea ‘Make Incredible Happen’ inspired how we presented Akkodis to the world strategically, visually and verbally.
Become the brand Akkodis were born to be.
Defining a new brand on the global stage demands serious control. Developing strategies and principles to enable global teams to implement new thinking across their territories was vital. We delivered a series of brand benchmark documents to both guide and liberate the brand consistently across all applications. From the core identity to internal and external audience touchpoints the Akkodis brand programme has dialled up the energy that gives this brand the weight and vibrancy it deserves.
The clear directive to become the brand Akkodis were born to be meant we needed to reflect the excitement, talent and limitless opportunities that Smart Industry can create, to make the future smarter for everyone.
The scale and stature of the Akkodis brand demanded instant recognition with the proposition actively influencing every touchpoint. With unique visuals, an innovative approach to brand voice, and real rigour around content guidelines, we created a brand identity that enabled Akkodis to Make Incredible Happen, everyday.
Collaboration with saintnicks was fundamental to positioning our new global brand successfully to market. We appreciate the team’s deep expertise in brand strategy and implementation, but also their flexibility and ability to react to the fast-paced environment of Akkodis and The Adecco Group.
Head of Brand
Obsessed with better
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