Best in class, d&b audiotechnik, has been rocking the audio industry from a market-leading position and pushing the boundaries of creativity and science for the last 36 years – with 2018 being no exception.

d&b soundscape

This year, the d&b team have produced two ground-breaking products that revolutionise audio solutions for both indoor and outdoor venues across the globe, and they’ve bravely launched both at the same time.

The high-quality loudspeaker brand showcased the new GSL system, part of the SL-Series, at Prolight + Sound earlier this month. We couldn’t resist traveling to Frankfurt to see the stand in all its glory (and of course, to celebrate with the team).

Prolight + Sound is one of the largest annual trade events in the audio industry calendar. Thousands of international decision-makers travel across the world for the four-day event, which showcases hundreds of audio technology and solution brands.

With our creative execution, the d&b stand did not disappoint. Its centred position provided the perfect opportunity to be a beacon in the room. The striking traffic light campaign provided a great cut-through against competitors, revealing a true democracy for listening.


The ‘More art. Less noise’ campaign messaging stitches both artistry and science together, connoting the magic of the SL-Series. The loudspeakers direct all sound out the front with no leakage to the rear.

Watch the video here to see the official launch demo session of the GSL – a climax of d&b’s electro-acoustical evolution over the last three decades:

Interested in understanding more about how we helped d&b launch their two ground-breaking products? Read our d&b Soundscape case study.

The SL-series case study is coming soon so sign up to our newsletter and don’t miss it. It’ll be worth the wait.