In London, where consumers are more spoilt for choice than ever before, success isn’t about having a killer idea. It’s about building your brand around a clear offer and a single–minded proposition. 

The current value of the UK food and beverage market is £16.4 billion. With projected growth of £5.5 billion in the next 5 years, you’d be forgiven for thinking that success for anyone starting out now is a given.

The Kitty Hawk

In August saintnicks was approached by Sarah Clark, Managing Director of hospitality business Wright & Bell, to work with her on her first venture.

The brief? To develop the brand for a 9,000-square foot restaurant, wine bar, coffee shop and events space in central London.

In collaboration with architects Red Deer we set about understanding the vision for the business and shaping the Kitty Hawk’s proposition.

First, it was crucial to pin down one thing: how the venue’s brand and environment should make people feel. After careful deliberation, it was decided that The Kitty Hawk would seek to cut through the buttoned-up culture of City life, and so be intriguingly at odds with its surroundings.

We’re delighted with how the brand’s positioning and visual identity has shaped and influenced the Kitty Hawk’s interiors.

It would reclaim the character and diversity of London’s past, drawing on the laid-back nature of the best neighbourhood bars.

The result was an identity born of the brand’s neighbourhood-inspired proposition and values: real, generous and discerning.

The new, understated identity nods to the venue’s modernist architecture and minimalist interiors. The logo, which uses a stencil serif typeface, has been designed in a range of constructs and sits alongside a set of additional design elements which, together, lend an informal style to the brand.

The colour palette leads with a strong navy blue, and is accented with gold and natural tones.

Following the initial brand identity project, we were commissioned to develop the Kitty Hawk’s website, menus, social graphics, business stationery and events packs.

 

Kitty Hawk Website

And all the hard work seems to have paid off.

Now in its ninth year, the globally recognised Restaurant & Bar Awards celebrate the design of food and beverage spaces across the world. From ships and airports to museums and even burger vans, the awards honour the work of the world’s most revered interior designers and architects. A renowned group of influential hospitality designers make up the judging panel.

The Kitty Hawk was crowned the ‘Best London Bar’, beating off competition from Drink Shop & Do, Clerkenwell Grind and Mason & Company. We’re delighted with how the brand’s positioning and visual identity has shaped and influenced the Kitty Hawk’s interiors.

Other notable other winners include 197 Chiswick Fire Station (London), Westlight (New York), The Penny Drop (Melbourne) and Fucina (London).

Like the look of it? Then why not book yourself in at www.thekittyhawk.co.uk

If you’d like to develop a new proposition in the UK leisure market, contact Lottie on 0117 927 0100 or email: lottie.pratt@saintnicks.uk.com