13 Reasons Why Video Continues to Dominate in 2023

Cut forward to 2023, and we simply can’t get enough of it. We’re averaging a lengthy 95 minutes a day on TikTok, using YouTube to answer 1 in every 4 search queries, and collectively uploading 82 years of video content to YouTube daily. So, if you’re not doing everything in your power to make video work for your brand, you’re missing out on a sizeable opportunity.

1. It’s really engaging. Potentially the most attention-grabbing medium available, video is excellent for capturing and retaining audience attention. Viewers recall 95% of a message when delivered in video format, compared to 10% when reading it in text. (Insivia)
2. Everyone shares videos. Users share pieces of content across social media that they personally resonate with. Video is shared 1200% more than text and images combined. (G2)
3. Video can be used to inform people about product and services in greater detail. According to Wyzowl, 96% of people have watched an explainer video to learn more about a product or service.
4. Video talks to important, high priority customers. According to a recent Forbes report, 59% of executives would rather watch a video than read text.
5. Mobile video consumption is exponentially on the up. Insivia claims video consumption is set to increase by 100% annually across all mobile devices.
6. Video drives meaningful action. Marketers who implement video into their strategy grow revenue 49% faster than those who don’t. (Skylark Media)
7. Video marketing increases brand awareness by 54% – a testament to its ability to capture the attention and memory of consumers. (Oberlo)
8. (Nearly) everybody shares videos from their mobile, with 92% of mobile consumers sending on engaging content to others. (Invodo)
9. Video is crucial to your SEO strategy. Pages featuring video are 50 times more likely to drive organic web traffic than plain text and are pivotal in converting customers once they land. (Omnicore Agency)
10. Social media has gone video-first. On average, social media posts with video have 48% more organic views than those without. Free exposure. (Sprout Social)
11. Short-form video is key. Grabbing viewers’ attention in the first few seconds helps to guarantee video completions, and while this fluctuates depending on placement, videos up to 2 minutes long tend to attain the highest amount of user engagement. (Wistia)
12. Video is becoming increasingly popular across all consumers, but the largest uptake in online video consumption is seen among the 46+ year olds. (InVideo)
13. Marketers should design for sound off, and delight for sound on. With 92% of consumers watching videos with sound off and 50% using closed captions, it is crucial to communicate your important messaging without relying on audio. (Verizon)

Video can be used to suit a wide range of different formats and styles, from short-form social media content to long-form documentaries, making it a highly versatile medium that can be tailored to specific brand objectives. But with video being so widely consumed, we’ve grown to become connoisseurs of the moving image. Consumers have no time for slow starts, are becoming easily distracted, and can sniff out branded content a mile off. This shift in behaviour directly factors into the way that leading brands now develop their video content and should also factor into how you develop your own.

We’ve delivered short and long form video for high calibre clients across a variety of global markets. If you’re looking to leverage great video content for your brand, drop us a line today and let’s talk. No strings.