We’re thrilled to be kicking off the new year with two brand award nominations at this year’s Transform Awards for our work with the world-class Ascot Racecourse.

After a successful competitive pitch in early 2024 to become Ascot’s social agency, we’ve been closely collaborating with their in-house team to bring the brand to life for both existing fans and new audiences. The results speak for themselves. A surge in impressions, audience diversification and increase in engagement. All in all, generating approximately 10 million more impressions during Royal Ascot week compared to the previous year.

Now in its sixteenth year, the Transform Awards celebrate excellence in rebranding and brand strategy, recognising best practice in corporate, product and global brand development throughout Europe. The calibre of entries this year was exceptionally high, so we’re thrilled to be shortlisted as finalists in two categories for our work with Ascot Racecourse: ‘Best Use of Copy Style or Tone of Voice’ and ‘Best Expression of a Brand on Social Media Channels’.

“I’m proud of the work from the team and the effectiveness of our social campaign activity,” said Founder and CEO of saintnicks, Fraser Bradshaw. “It’s a competitive landscape and the sporting world has many contenders; to keep Ascot front and centre and be recognised for our work is hugely rewarding.”

This great news comes hot off the back of a strong finish to last year after being nominated as a Sports Business Awards finalist in the ‘Best Fan Engagement Programme’ category for our ongoing support as LIV Golf’s eCRM partner.

Taking brands further is the philosophy at the heart of saintnicks, and this year is already on course to be a year worth celebrating.

Looking to go further?

If you’re after a creative brand agency that will go the extra mile for your brand, drop us a line. You can find out more about our brand, campaigns, content and digital expertise here, or reach out to our Client Services Director, Francois d’Espagnac.