Marketing Trends 2023: A World in Flux

Welcome to 2023. After a year of economic turbulence, we are now met with uncertainty against a backdrop of increasing demands and expectations. In short, businesses are expected to give more with less. But it’s not all doom and gloom. This tricky terrain can be viewed as a driver for positive change. People’s priorities have changed. An acceleration of awareness around purpose, progression and protection of our inner and outer worlds is increasingly apparent.

This year, the brands that seize opportunities to make life simpler, easier or more meaningful will assert their value in people’s lives. Our 2023 report showcases the brands that are already going further to achieve this, and inspires likeminded thinkers to follow suit.