saintnicks has been appointed by Ascot Racecourse following a successful competitive pitch process. The win bolsters the agency’s strong start to 2024 alongside retained client growth.

The two-year contract, which starts with immediate effect, will see saintnicks responsible for Ascot’s overall social content strategy as the brand looks to enhance its reputation further as a global ‘lifestyle’ brand.

Retained as the brand’s lead social partner, saintnicks will work closely with Ascot’s brand, social and content teams supporting with content strategy, content creation and social media management.

Founded in 1711 by Queen Anne, Ascot Racecourse is arguably the nation’s most revered racing venue, welcoming just shy of 600,000 visitors annually across its 26 race day events. Royal Ascot which takes place 18th – 22nd June, is the most prestigious horse racing event in the UK calendar with more than 300,000 visitors over the 5 day period. Steeped in heritage, Ascot Racecourse is a true British institution and revered national brand.

Fraser Bradshaw, Founder and CEO of saintnicks says: “We couldn’t be more delighted to partner with Ascot Racecourse and help support their business growth strategy. It’s a brand and business we’ve come to know well over the last few years and we’re invested wholeheartedly in supporting such an iconic national brand as their long term partner.”

Alexandra Bertram, Brand & Creative Lead at Ascot says: “We’re thrilled to embark on this exciting journey with saintnicks as our Social Media Marketing agency. With their expertise and dedication, we look forward to elevating Ascot’s presence in the digital realm. Here’s to a fruitful partnership ahead!”

The appointment follows the re-positioning of the Ascot Racecourse brand and subsequent brand voice development undertaken by saintnicks in 2022. You can read more about Ascot’s brand transformation here.

Looking to go further?

If you’d like to elevate your social and content strategy, we’d love to help. You can find out more about our social and content expertise here, or get in touch with our Client Services Director, Francois d’Espagnac to talk more.