Mark Brighton / Planning Director

Dive into the five most interesting marketing trends, insights, and stories this month.…

If your category is full of brands that look, sound and behave the same, blending in is not a safe strategy; it’s a growth risk. Is your brand one of them?…

'Decision Velocity' - the speed at which an organisation can commit, approve, and act - is one of the most underrated performance levers in marketing today.…

Our free Marketers’ Growth Audit gives you a sharp, honest read on your marketing today – with results delivered immediately.…

B2B in 2026: Be more human - to satisfy more robots - to make more shortlists - to win more business. Let me explain……

Stay ahead with the marketing news from October 2025: beauty disruption, Reddit reading, and making the most of creators.…

Why your campaign needs less copy and paste across channels.…

When it comes to segmentation, if you're still swinging based on demographics or firmographics alone, you’re likely missing the mark.…