The basics of CRM

“Customer relationship management” can sound intimidating to small and mid-sized businesses. But at some point, organisations need to implement a customer contact management system that’s more streamlined than just spreadsheets.

Read More

How to run an Inbound Marketing Campaign

Since 2006, ‘inbound marketing’ has been one of the most effective marketing methods for doing business online. Download and use the following framework, to make the development of inbound campaigns even more effective.

Read More

buyer personas

How to create buyer personas for your business

In our latest guide to understanding your customers, we analyse buyer personas: what are they, how do you create them and how can you use them to grow your business?

Read More