Time and again we see Keynote decks and PowerPoint presentations that are loaded with too much information, forcing the audience to read the slides rather than listen to the speaker.

This can result in a dull forgettable performance, and you losing control of your crowd.

Arguably, one of the greatest presenters was Steve Jobs.

Watch him at work giving his keynote presentations, and you’ll notice how simple his slides are. There are barely any numbers or charts, he doesn’t list every item and never uses bullet points.

Yet, he can keep an audience engaged for over an hour without breaking a sweat.

5 tips presentation steve jobs

Of course, we can’t all be Steve Jobs. But there are some invaluable techniques you can use that’ll bring your presentations to life.

Make your point

According to the Segmentation Principle of multimedia learning theory, people take in more information when it is presented in small chunks or segments. So think about breaking up a crowded one-page slide into two or three slides. This will give your presentation a more natural and logical flow, and make it easier to process.

Remember: slides don’t cost a penny, so use them freely!

Your slides should enhance your speech, not take it over. If your subject matter is heavily detailed, then print out your pages and have them as a take-away for your audience.

The chances are that no one can absorb all that information during your presentation, so it’s best for them to take important bits away to read later. Use your slides as key highlights; nothing more.

Could a picture paint a thousand words?

Rather than a paragraph of text, maybe a single image could compliment your point. It can also give the audience a mental break from the hard facts. After all, we are more capable of processing ideas through visualisation than decimal points.

The dark side

Your slides will have much more impact if used on a dark screen. This allows the text to be the hero of the screen, not the 56inch background. Try using a dark blue, or even black, to make your single points ‘pop’ off the page without distracting or glaring into the eyes of the viewer.

More from saintnicks: check out this article on the 3 ways to be creative on cue

Pause for thought

Don’t be afraid to turn the screen off now and again. If you want your audience to really take note of what you are saying, or perhaps you’re showing off a product or something physical, use a dark slide to effectively turn off your screen. This will automatically command the attention of the crowd. Then, once your point has been made, fade in your next slide and ease them back to the screen.

Use presentation transitions wisely

Some little animations can be engaging, but it is all too easy to overkill and run the risk of making all your hard work look like pantomime. ‘Fades’ and ‘slide’ transitions can, however, be used to your advantage. For example, if you’re presenting a timeline, use a date on screen then slide to the right to start the next entry.

This gives the appearance of movement across a plane, and makes sure the transition has an actual purpose rather than being there solely to show off.

Next time you are prepping for your big speech, remember the best decks should be about simplicity, elegance and impact.

Take a long, hard look at your Keynote or PowerPoint and check it’s working as hard as it could be. Your audience will thank you and you’ll stand a far better chance of getting your point across.



To find out how we can help bring out the best in your brand, get in touch today for an informal chat. We’d love to help.

Contact Malek Amro at saintnicks: malek.amro@saintnicks.uk.com / 0117 927 0100