Creating a 9,000 sq. ft. neighbourhood in the heart of the city…

Creating a 9,000 sq. ft. neighbourhood in the heart of the city...

The challenge

We were appointed by Wright & Bell, to help realise their first London venture. The brief? To develop one brand for a 9,000-square-foot restaurant, wine bar, coffee shop and events space in central London that would bring something new to the City and reinvigorate the category.

A little of what does you good.

logo

A little of what does you good.

kitty hawk inside venue restaurant

Approach

In collaboration with architects Red Deer, we set about understanding the vision for the business and shaping the brand’s proposition. To start, it was pivotal we pinned down one thing: how the brand should make people feel. The leisure market is, after all, the new experience economy. The Kitty Hawk needed to cut through the buttoned-up culture of City life. Its aim was to reclaim and celebrate the character and diversity of London’s past.

The result is an identity born out of this proposition, drawing inspiration from the working community that once existed between the Square Mile and East End. The visual identity nods to the venue’s modernist architecture and pared-back interiors with simple, confident typography. Alongside a set of additional design elements, it lends an informal style to the brand’s menus, website and email communications.

Results

52%

Increase in website visits following brand relaunch

24%

Email open rate now above industry average

“saintnicks got it straight away. They understood the sector and their collaborative approach delivered a whole new look for the business.”

Sarah Clark – Marketing Director

kitty hawk website viewed on desktop

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