Namestorming 101: 5 ways to name your brand

So, you’re naming your business. The most important asset in your operations, the first thing your customers and prospects will learn about you, the differentiator in your category.

The Break Up: Is Gen Z Dumping Social Media?

What comes to mind when you think of Gen Z? Tech-savvy influencers? Social justice warriors? Instagram addicts?

5 ways to channel your inner Patagonia (without selling your company)

Patagonia’s recent announcement to ‘go purpose’ has made waves across the industry, with many lauding it as a radical but necessary truth bomb.

What is The Metaverse and why should marketers care?

We’ve seen the rebrand. We’ve heard it namedropped. And it’s been labelled as the future of the internet. The Metaverse. This shiny, new, snazzy thing. It’s still an abstract concept for many of us, but we get the feeling it’s being kicked…

The problem with brand neutrality

We are seeing a drastic shift from black box to glass box, with consumers increasingly calling for brands to turn themselves inside out. Gone are the days when a brand could control its narrative through careful PR campaigns and vague…

Selling love: A brief history of Valentine’s Day marketing

We've delved into the origins of the holiday of love, and rounded up a few of our favourite Valentine's Day campaigns from recent years.

6 things you should know about the new Green Claims Code

This month, the Competition and Markets Authority’s ‘Green Claims Code’ came into effect, holding businesses accountable for their environmental claims.

How to make TikTok work for you in 2022

With over 3 billion app downloads and 1 billion active monthly users, TikTok has taken just four years to achieve a level of growth that took Facebook and Instagram ten.

Flying caravans and falling tanks: the triumphant return of the press stunt

Is it a bird? Is it a plane? No – It’s a 1.5-ton caravan!

Brands that are making UGC go further

Do you trust your favourite brand? According to Nielsen, 84% of consumers trust peer recommendations over all other sources of advertising.