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Find your way with customer experience mapping

The customer experience map has long been one of the most valuable marketing tools for gaining a holistic understanding of your customers. It can be instrumental in unlocking latent potential in your funnel, pinpointing opportunities for growth and even uniting divided teams around a single customer view.

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Time for a pensions makeover?

Although workplace pensions provide a great solution for some people, we predict a pension gap which private providers can stake a claim for.

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Food & Bev 2019 Trend report

From unusual flavour profiles, to interiors shake ups; sustainability, to seaweed; there’s a whole lot about to hit the scene in 2019.

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Financial-Services-Trust

Financial Services Trends – Winning back the trust

In these challenging financial times, the headlines speak for themselves: ‘Less than half of Brits trust businesses’. With this being driven by executive pay issues, tax avoidance and lack of honesty and transparency, where does that leave the world of financial services?

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Fintech digital disruptors: Threat or myth?

In the world of fintech startups it's never been easier to conceive a clever solution to a consumer problem. But what can incumbents learn in order to adapt their brand strategy?

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Creative agency or in-house? 5 reasons why agencies rule

Lacking something from your in-house team? Here’s 5 reasons why a creative agency can really help affect the bottom line.

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How to combat content shock

In this new world of content shock, it’s more important than ever to keep afloat. Here's our tips on how to survive the oncoming content congestion.

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Why being human drives brand loyalty

When it comes to winning customers and garnering brand loyalty, showing your human side is no bad thing.

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Outside brand campaign

What ever happened to brand campaigns?

Playing the long game in a short game world. Why do we need to find more of a balance between short-term activation campaigns and long-term brand campaigns?

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A marketer’s guide to mastering ROI

Conquer your ROI demons and start bagging bigger budgets.

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How to create the perfect CTA

Get inspired by these great call-to-action (CTAs) examples & start generating more leads in 2018.

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Create irresistible offers people

How to start creating irresistible offers that generate leads

‘Yes’: it’s one of the most powerful words in the English language. And, if you think about everything we do as marketers, it’s ultimately to convince people to say ‘yes’ to our offers.

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Brains vs. Brawn: why athletes make great account handlers

You know that classic stereotype: athletes are all brawn, no brains? Here’s why it’s total nonsense.

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Get to the point: five great tips to ace a presentation

You’ve spent weeks planning that big pitch. It’s all there, and the numbers add up. But when it comes to it, does your performance let you down?

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Five things Kim Kardashian can teach you about brand engagement

From trendsetting to authenticity, here are 5 tips to attract Gen Z and Millennials.

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Ready to discover the next big thing? Here’s how…

Our industry specific trend reports help you track the next big thing. Download your free copy now.

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