A slice of the UK’s most lucrative asset class

A slice of the UK’s most lucrative asset class

The challenge

The UK housing market is the country’s most valuable asset class, but it’s only ever been investable through bricks and mortar – until now. The innovative Cherry ISA allows you to invest in the UK housing market without the hassle of owning a home.

Such a lucrative proposition needed an identity and campaign to match.

You might just want to keep this to yourself.

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You might just want to keep this to yourself.

man in red hat wearing sunglasses

Approach

Cherry Capital came to us with a challenging proposition: enabling customers to invest in the UK housing market without having to invest in physical property. Their idea was extraordinary, but their traditional, corporate branding and marketing – a little less so.

So, we set about bringing their identity in line with their big ideas. The biggest influence on the creation of Cherry ISA’s new identity was the definition of a new consumer persona – the ‘Enlightened Zagger’. While the rest of the world zigs, they zag.

A free thinker among sheep. We wanted this to come across in the branding – the bold three-colour palette, clean lines and striking black and white imagery ooze confidence.

A new brand for the doers, the thinkers, the go-getters and the live wires. Driven through digital marketing, SEM, PPC and rich media, investment was rapid.

Results

£2.5bn

Anticipated funds under management by 2020

“Working with the team at saintnicks makes every daylike Christmas day in the Cherry group. You don’t know what you are going to unwrap but you know it’s going to be darn good and spanking good fun.”

Charles Tedstone - CEO

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