We create demand.
Markets are changing faster than ever before. Accelerating technologies. New buyer behaviours. Greater competition. For today’s brands, standing still is simply not an option.
The Break Up: Is Gen Z Dumping Social Media?
What comes to mind when you think of Gen Z? Tech-savvy influencers? Social justice warriors? Instagram addicts?
5 ways to channel your inner Patagonia (without selling your company)
Patagonia’s recent announcement to ‘go purpose’ has made waves across the industry, with many lauding it as a radical…
Can Artificial Intelligence replace our creative team?
Lately it seems that creatives everywhere have been doing double takes as AI-powered tools start to seep into…
It’s official – saintnicks certified as a Great Place to Work®
We are proud to announce we are officially Certified™ by Great Place to Work®. 100% of saintnicks employees are proud…
Bye-bye buying… the future is rented
Increasingly, many of us are moving away from buying things outright in favour of subscription models. We have an…
Putting Wordle to work: what we’ve learned from a 5-minute game
Like all great online trends, Wordle had a true moment in the sun. While many have replaced it with outdoorsier…
What is The Metaverse and why should marketers care?
We’ve seen the rebrand. We’ve heard it namedropped. And it’s been labelled as the future of the internet. The…
The problem with brand neutrality
We are seeing a drastic shift from black box to glass box, with consumers increasingly calling for brands to turn…
Why we can’t forget about face-to-face collaboration
After two years of virtual meetings, it’s no surprise many of us are yearning for some good old fashioned face-to-face…
saintnicks joins forces with WWF to rally against a #WorldWithoutNature
This World Wildlife Day, we are joining forces with WWF and some of the world’s best-known companies, NGOs, and sports…
Further starts with us: How we’re shaking things up in 2022
This may just be the single most important point in recent history for workplace culture. Employers are increasingly…
Selling love: A brief history of Valentine’s Day marketing
We've delved into the origins of the holiday of love, and rounded up a few of our favourite Valentine's Day campaigns…
Dry January, hard seltzer and good sleep: How pandemic trends are transforming the F&B sector
Fancy a drink? We've taken a look at how the last two years have fundamentally changed our drinking habits – and what…
6 things you should know about the new Green Claims Code
This month, the Competition and Markets Authority’s ‘Green Claims Code’ came into effect, holding businesses…
Trend Report: 6 new consumer trends to look out for in 2022
It’s time to get into the business of doing good.
How to make TikTok work for you in 2022
With over 3 billion app downloads and 1 billion active monthly users, TikTok has taken just four years to achieve a…
Flying caravans and falling tanks: the triumphant return of the press stunt
Is it a bird? Is it a plane? No – It’s a 1.5-ton caravan!
Brands that are making UGC go further
Do you trust your favourite brand? According to Nielsen, 84% of consumers trust peer recommendations over all other…
How brands are measuring their impact: the language around climate
COP26 has come and gone and the overall goal for many is clear: to avoid a climate catastrophe, achieving Net Zero…
Standing still is not an option
It’s time to rethink how we do what we do, because nobody wants to get left behind.
Becoming B-Corp
We’re making some changes at saintnicks. Here’s how we’re becoming a force for good.
2020 Compendium
We look back on a year of extraordinary events and forward at new consumer trends…
All change in Financial Services
Despite the ongoing trend of digitisation in all things finance, 2020 has been responsible for an acceleration in that…
Parent and baby trends
As Gen Z-ers begin to enter parenthood, so follows an influx of trends. From mental health, to what’s for tea,…
Navigating a brave new working world
From furlough to homeworking, 2020’s ‘office’ environment has looked somewhat different than it used to. So, whether…
Pandemic pivots
In a time where everything’s changed, brands have had to reconsider how to best serve their customers. Here’s our pick…
Local Love
In a year that’s seen us apart more than we’re together, one thing that’s come clear is the importance of those around…
5 lessons learned during lockdown
With not one, but two lockdowns under our belts, we’ve learnt a thing or two about remote working and what it means for…
What are clients looking for in 2021?
It goes without saying that 2020 was a difficult year. So, we asked our clients and checked in with the top 4…
The Break Up: Is Gen Z Dumping Social Media?
What comes to mind when you think of Gen Z? Tech-savvy influencers? Social justice warriors? Instagram addicts?
5 ways to channel your inner Patagonia (without selling your company)
Patagonia’s recent announcement to ‘go purpose’ has made waves across the industry, with many lauding it as a radical…
Can Artificial Intelligence replace our creative team?
Lately it seems that creatives everywhere have been doing double takes as AI-powered tools start to seep into…
It’s official – saintnicks certified as a Great Place to Work®
We are proud to announce we are officially Certified™ by Great Place to Work®. 100% of saintnicks employees are proud…
Bye-bye buying… the future is rented
Increasingly, many of us are moving away from buying things outright in favour of subscription models. We have an…
Putting Wordle to work: what we’ve learned from a 5-minute game
Like all great online trends, Wordle had a true moment in the sun. While many have replaced it with outdoorsier…
What is The Metaverse and why should marketers care?
We’ve seen the rebrand. We’ve heard it namedropped. And it’s been labelled as the future of the internet. The…
The problem with brand neutrality
We are seeing a drastic shift from black box to glass box, with consumers increasingly calling for brands to turn…
Why we can’t forget about face-to-face collaboration
After two years of virtual meetings, it’s no surprise many of us are yearning for some good old fashioned face-to-face…
saintnicks joins forces with WWF to rally against a #WorldWithoutNature
This World Wildlife Day, we are joining forces with WWF and some of the world’s best-known companies, NGOs, and sports…
Further starts with us: How we’re shaking things up in 2022
This may just be the single most important point in recent history for workplace culture. Employers are increasingly…
Selling love: A brief history of Valentine’s Day marketing
We've delved into the origins of the holiday of love, and rounded up a few of our favourite Valentine's Day campaigns…
Dry January, hard seltzer and good sleep: How pandemic trends are transforming the F&B sector
Fancy a drink? We've taken a look at how the last two years have fundamentally changed our drinking habits – and what…
6 things you should know about the new Green Claims Code
This month, the Competition and Markets Authority’s ‘Green Claims Code’ came into effect, holding businesses…
Trend Report: 6 new consumer trends to look out for in 2022
It’s time to get into the business of doing good.
How to make TikTok work for you in 2022
With over 3 billion app downloads and 1 billion active monthly users, TikTok has taken just four years to achieve a…
Flying caravans and falling tanks: the triumphant return of the press stunt
Is it a bird? Is it a plane? No – It’s a 1.5-ton caravan!
Brands that are making UGC go further
Do you trust your favourite brand? According to Nielsen, 84% of consumers trust peer recommendations over all other…
How brands are measuring their impact: the language around climate
COP26 has come and gone and the overall goal for many is clear: to avoid a climate catastrophe, achieving Net Zero…
Standing still is not an option
It’s time to rethink how we do what we do, because nobody wants to get left behind.
Becoming B-Corp
We’re making some changes at saintnicks. Here’s how we’re becoming a force for good.
2020 Compendium
We look back on a year of extraordinary events and forward at new consumer trends…
All change in Financial Services
Despite the ongoing trend of digitisation in all things finance, 2020 has been responsible for an acceleration in that…
Parent and baby trends
As Gen Z-ers begin to enter parenthood, so follows an influx of trends. From mental health, to what’s for tea,…
Navigating a brave new working world
From furlough to homeworking, 2020’s ‘office’ environment has looked somewhat different than it used to. So, whether…
Pandemic pivots
In a time where everything’s changed, brands have had to reconsider how to best serve their customers. Here’s our pick…
Local Love
In a year that’s seen us apart more than we’re together, one thing that’s come clear is the importance of those around…
5 lessons learned during lockdown
With not one, but two lockdowns under our belts, we’ve learnt a thing or two about remote working and what it means for…
What are clients looking for in 2021?
It goes without saying that 2020 was a difficult year. So, we asked our clients and checked in with the top 4…