The relationship between marketing and insight can be critical to business success. From trend monitor reports, to our business consultancy programme, we help bring out the best in brands.

The basics of CRM

“Customer relationship management” can sound intimidating to small and mid-sized businesses. But at some point, organisations need to implement a customer contact management system that’s more streamlined than just spreadsheets.

Read More

How to run an Inbound Marketing Campaign

Since 2006, ‘inbound marketing’ has been one of the most effective marketing methods for doing business online. Download and use the following framework, to make the development of inbound campaigns even more effective.

Read More

Retro illustration of fist holding a fork

Food & Bev / TREND REPORT

The food and beverage market forms one of the UK's most important categories. It’s a place consumers go to, to ‘come home interesting.’ New food, drink and technology trends are transforming this category.

Read More

buyer personas

How to create buyer personas for your business

In our latest guide to understanding your customers, we analyse buyer personas: what are they, how do you create them and how can you use them to grow your business?

Read More

2017 trends / TREND REPORT

Some marketing innovation may leverage new technology, but most is still based on strong insight and great creative execution. Find out how brands are keeping themselves relevant and resonant in 2017.

Read More

Stats and formulas on a computer screen

The six marketing metrics you should be using

Want to ensure your marketing efforts are always growing your bottom line? Check out our metrics guide to ensure you’re investing in the right places, at the right time, to boost your business.

Read More

Miniature workmen investigating a network cable

Future finance / TREND REPORT

Despite all the uncertainty of our new financial landscape, there remain five powerful forces shaping the future. Brands in demand in the world of finance are building stronger foundations based on a new set of values.

Read More

Close up of the word

A beginner’s guide to archetypes

It’s essential to match the personality of your brand to that of your customers. That’s where our archetypes analysis comes in. This insightful guide pinpoints the crucial information you need to understand your customers – and how to find it.

Read More

Eye with barcode effect overlaid

Retail detail / TREND REPORT

The retail market is going through major changes. As consumers experience brands in a different way and blur the digital and traditional boundaries, we explore new trends that help you engage with your retail customers on and off line.

Read More