What are you best known for in the office?

Getting all over it and getting it done. Work that is.

Tell us one thing you love and one thing you hate.

Love – Clever and humorous wordsmithery

Hate – Bad attitudes and poor work ethics

What’s most played on your iPod?

Comedy scripts and stand up – comedy wordsmiths are unquestionably the best.

What was your last purchase?

A book on the history of tea.

Guy Martin’s autobiog. Epic read – highly recommended

Dr Zigs giant bubble mix.

What’s your dream brand to work with?

Lego – without getting all geeky about it, Lego is surely the most profitable, simple idea on the planet and has withstood the world of change that has faced every brand in the last 85 years. Loved it as a nipper – love that my kids love it now.

Few things bombard your senses as memorably as visiting unfamiliar bits of the planet

If you weren’t in this profession what would you be doing?

Tried it once, had a year and half playing at other stuff – but when it came to it, I just wanted to colour in my own ideas. But if you pushed me to it – a travel photographer (probably with a food and people bias).

What’s your tipple?

Macallan, 25 year old, (followed by another).

What’s the best thing you’ve ever done?

Travelling – Few things bombard your senses as memorably as visiting unfamiliar bits of the planet.

What do you do in your spare time?

Eating – we’re a proper foody family. Playing – did I mention my, err kid’s Lego. More playing – still like a cruise on the old longboard (skateboard). A creature of habit, I love going to my local market – people watching is superb. Fighting with the garden.

Tell us something creative that’s recently tickled your fancy

The word ‘Salaam’ beautifully carved into the edge of a restaurant table, only visible to the diner in front of it. Genius that someone anticipated that. Love a bit of elegantly executed type in the wild.